(Light) Brown skinned letter

Dear make up companies tailored for “women of color” or “black” make up companies,

I am a light skinned black woman. I quite like my complexion. However, there seems to be this common theme, misconception if you will, about black women and make up. If I could, I’d like to ask a few things.

1. Why is it that all the foundations for light skinned women leave me looking like I am ashy or a ghost? Yes, I am light but I am not ghost pale (unless it’s really cold and then I’m damn near clear)! Like, seriously what women are you looking at and who are you testing these colors on? We may be light but we come in undertones of peach, pink, orange, and sometimes red. We don’t come in ash. I just thought I should point that out.

2. Why is it that your foundations for brown skinned women make their beautiful skin look orange? Why do your colors have women walking around looking like they have smeared clay on their faces?! You’ve seen them! Women who look like dark Oompa Loompas… I have so many friends that say they can’t wear the make up dedicated to black women because of this. 

3. Why in the name of humanity is your foundation so thick???? I wear MAC, Smashbox, Covergirl, and Maybelline. I decided to try some brand (I can’t remember the name, it’s a drugstore brand and it’s for black women) and my goodness I could have created an oil painting with that stuff! I’m simply trying to even out my skin tone, not create a new face. I like the one I have, thank you!

4. This has bothered me for so long: why, oh why, do black make up companies seem to think women of color wear one of maybe four make up colors- dark green, burgundy/dark red, brown, or gold? Take a look around. The ladies I see, and myself included, rock red, blue, yellow, purple, green, gray, silver, black, pink, heck any color we can pull off! Why do you feel the need to limit us to a four color palette? STOP IT! We are adventurous, it’s time you were too.

I would love to support more companies dedicated to us but sadly, while your company may be “dedicated” to us your make up is not. 


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